A Family Business
Over time, the Vande Vrede children increasingly participated in the family business. The second generation has been actively involved in expanding and refining the business. In time and with the help of each other, we have bettered the company in many ways. Everything from technologically enhanced greenhouses to efficient mixing processes; from creating our own brand names to identifying and growing from the world’s finest plant materials, seeds and cuttings. Times may have changed, and our staff has grown over the past 39 years, but at Gro-Rite, the Vande Vrede family’s original dedication to quality products, reasonable prices, smart growing and direct selling, endures into a new generation of leadership. Their stewardship and personal attention have garnered a wide and loyal customer base, from the one-pot customer to large wholesale buyers.